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Battling Junk Food


Last Update: 3/27/2008 10:41 am
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The following article is from medialifemagazine.com.

New media
War on kiddie junk food moves online
By Heidi Dawley
Mar 25, 2008 - 1:05:22 AM

As the battle of the bulge intensifies around the globe, the latest offensive against junk food advertising to kids is moving to the internet, and just one step behind advertisers, who’ve come to see the web as their new frontier as well.

It promises to be an interesting tangle. Junk food foes have succeeded in restricting ads aimed at kids in a number of traditional media, either through regulation or industry-led restrictions.
Yet the internet is a new medium, one with few regulations, and one where clamping down on abusers—read spamsters here—is far harder.

Earlier this month several prominent consumer groups proposed a new code that would severely restrict global food and drink advertising to kids, and the internet ranks high on up their list of venues needing regulation.
They're proposing an outright ban on marketing junk foods on the internet, whether on web sites, social networking sites or even via text message. That's in addition to tough new restrictions on TV and other traditional media.

The proposed code, called the International Code on Marketing of Food and Non-Alcoholic Beverages to Children, comes from Consumers International, which represents 220 consumer groups around the world, and the International Obesity Task Force, a 10,000-strong group of obesity experts.
The groups are calling for the code's adoption by governments around the world as part of the World Health Organization’s campaign against obesity. The plan is to present it at a May meeting of the WHO.
WHO says that there are 177 million kids around the globe who are currently overweight or obese and forecasts that 2.3 billion people over the age of 15 will be overweight by 2015.

You can find the complete article at http://www.medialifemagazine.com/artman2/publish/New_media_23/War_on_kiddie_junk_food_moves_online.asp

Copyright 2008 Newport Television LLC. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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